Making You Media Ready
mWEBB is pleased to offer messaging and media training as a stand alone service.
"The half-day media training session helped our executives get on message for an upcoming media tour and trade show and the messaging "cheat sheet" was a genius touch, ensuring that we all stayed on track." — Carey Fried, CallSource
mWEBB media training puts you in control...
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The media can only print/broadcast/blog what you say.
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The media is simply a disseminator of information.
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Every interview has one overriding purpose: to sell your company, product and/or service
Use the media as your marketing channel!
turns your executives into sought-after media experts...
mWEBB media training
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is an integral and critical part of all communications practices
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identifies your key spokespeople for positioning as experts in the media
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helps each spokesperson develop his/her style
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Make the media want to come to you!
...and teaches you the mWEBB media training motto: Be Prepared!
mWEBB media training
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generates consistent key messaging and arms each interviewee with messaging briefs
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clarifies the agenda for each interview and researches media outlet and reporter background
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preps client for each media interview, panel or keynote, and brokers all interviews
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has trained clients to tell their story to some of the toughest media outlets in the business
The question doesn't matter because you know what your message is!