What Cllients Are Saying:

"I cannot say enough about the incredible quality of partnership that mWEBB Communications brings to their clients. During the course of my tenure as their client, mWEBB's professionalism and sharp strategic planning helped natural foods brand Califia Farms become a thought leader in the industry, earning high-profile coverage in outlets such as The New York Times, USA Today, and Food Navigator. From drafting complex messaging to arranging executive interviews, the mWEBB PR Team is best-in-class."

- Kaitlin Barton
Senior Marketing Director, Califia Farms

“mWEBB hit the ground running for Reviver – ramping up to hit key dates in a matter of weeks and working a the fast pace demanded by a start up. The team always gives 110% and the coverage we’ve received has made a huge impact on building awareness within our key markets.

- Allan Cooper
Chief Strategy Officer, Reviver

"mWEBB’s  placement of eLEND Solutions in the media has allowed us to articulate our message to our core audience and has enabled us to gain traction from companies who hadn’t previously understood the full breadth of our product offering. The power of great PR should never be underestimated!"

 —Pete MacInnis
 CEO, eLEND Solutions


mWEBB demonstrated an uncanny ability to communicate with all our constituents. They designed corporate communications to our business partners in the automotive industry, communications to our investor base, and communications to the consumer market. In all aspects, the team at mWEBB Communications did an incredible job, cutting through the clutter and designing and executing strategies that made an impact on the business. They have great business acumen, understand how to deal with a multitude of complex situations, and are an absolute pleasure to work with. I would recommend mWEBB Communications HIGHLY. They are wonderful and talented.   

—Jeffrey Schwartz
 President and CEO, Mota Motors



  “There is no better agency out there for intelligent, strategic and creative communications delivered cost-effectively and with results. mWEBB Communications delivered everything promised and much much more. Innovative, responsive, timely, and smart, mWEBB Communications pays attention to the critical details that separate good from excellent — and, most importantly, is as dedicated to the success of our business as we are.  

—Michael Rosenberg
 Chief Operating Officer, Future Ads


Melanie and her team were the most effective and dedicated PR firm I have ever worked with (and I have worked with many). The results speak for themselves. They were completely involved on a daily basis and contributed immensely to the success of our sold-out event, not to mention bringing national attention to our start-up brand. Their understanding of our goals and their detailed plan to achieve them made mWEBB Communications a perfect team member and went far beyond what I have ever seen from other PR companies. We couldn't have done it without them!   

—Douglas Minnick
 Co-Founder, Paso Garagiste



The Team

mWEBBed for success!

mWEBB draws on an 'in-house' and 'virtual' web of veteran media and communications experts and strategists.

Today's communication channels enable an interconnectedness that promotes high client ROI, while keeping client, agency, and media channels mWEBBed for success.   

A team that fits your needs and your budget.

A sample team client team includes:
  • mWEBB Communications principal as lead strategist.
  • mWEBB Senior Publicist/Vertical expert.
  • mWEBB Senior Publicist/Media expert. Spanish media proficient
  • mWEBB Market/research analyst and Industry strategist

The mWEBB Communications team and resources are dependent on the budget established with client.

We know that in the current economy, ROI is critical and flexibility from service providers is a must. We work with you to establish the best and most efficient strategies for achieving your goals.

There is no one size fits all!

Melanie Webber, President, mWEBB Communications

Melanie Webber is a specialist in B2B and consumer focused public relations, as well as marketing and internal/corporate communications for public and non-public companies, with deep experience in Technology, Entertainment, Internet/New Media, Lifestyle and Automotive. She founded and runs the award-winning mWEBB Communications, providing hands-on, high-level creative public relations, strategic communications and marketing communications services to a variety of clients in the interactive, social media, digital and automotive verticals. mWEBB Communications won the 2011 American Business Award for Public Relations/Communications Campaign of the Year, Marketing/Consumer Services.

Her extensive entertainment industry background as a theater and film producer (Beauty Marks, Down An Alley, A Modern Affair), story analyst (CAA, Avnet Kerner, etc.) and film journalist (San Francisco Chronicle) equips her with a unique and creative perspective on the entire communications process.

As Vice President of Public Relations at RBI Communications, she drove awareness of Autobytel.com into one of the most visited and recognized online brands both domestically and globally, featured in thousands of print, broadcast and online outlets as an innovator and leader in online automotive commerce and the recipient of numerous prestigious industry awards.

She went on to serve as Vice President of Corporate Communications at publicly-traded Autobytel Inc. for eight years where she spearheaded internal and external communications for six consumer-facing websites (generating millions of visitors), product launches, acquisitions, global initiatives, industry and portal partnerships and employee communications. She also led the marketing communications initiatives to Autobytel's B2B customer base, including thousands of automotive retailers and major automakers.

Melanie is a hands-on communications executive and creative thinker, expert at building brand credibility and driving consumer awareness. An Internet ‘veteran,’ she is experienced in traditional and new media campaigns, event and conference marketing, trade marketing, internal and external communications, and community outreach programs. In addition, she is an experienced media spokesperson, quoted in numerous online and offline publications, as well as broadcast outlets. A graduate of Northwestern University’s School of Communications, her varied background includes media campaigns for AutoMD.com, Restore Hetch Hetchy, Paso Garagiste Festival, izmocars, DrivingSales.com, Mota Mo-tors, DMEa, CarFinance.com, eCarList, PlaySushi, ArcadeWeb, Future Ads, Atrinsic Interactive, National Park Service, The Playboy Jazz Festival, the Avstar Navigator, CAO Cigars, Allen Edwards Salons and Lingerie for Less, as well as editorial assignments for The San Francisco Chronicle and Screen Actor Magazine, among others. 

Melanie holds a WSET Level 3 certification and is currently studying for the Level 4 Diploma.

Team Members:

Cassandra Cavanah - Strategy and Account leadership: Automotive, Technology Lifestyle and Hospitality Specialist

Cassandra Cavanah is a senior PR executive with more than two decades of PR and marketing expertise. Her career began as a journalist in the tech and business space, which gives her a unique understanding of the media and its needs. Cassandra spent 10 years based in London where she was the Executive Director of Spafinder Wellness Europe, playing a central role in launching this US company in the UK. PR campaigns resulted in significant coverage in all major UK newspapers (including The Times, The Independent, The Telegraph) as well as major UK lifestyle publications.

At mWEBB Communications, Cassandra has served as the lead on key accounts, including consumer-facing Califia Farms, and B2B automotive clients, CallSource, CarStory, eLEND, among others. In addition, Cassandra continues to work within the spa and wellness tourism market with her hands-on role in PR efforts for the Global Wellness Summit, an annual gathering that brings together leaders and visionaries from every sector of the $3.4 trillion wellness industry. She has managed a variety of accounts for both publicly-traded and private companies in a variety of sectors, including technology, social media, spa and wellness, automotive, food and beverage, and her award-winning campaigns have resulted in extensive international newspaper and magazine coverage. 

Cassandra is a graduate of UCLA where she received a BA in English Literature.


Crystal Hartwell - Senior Accounts Director

Crystal Hartwell has over 15 years experience in public relations, investor relations and marketing communications. She combines deep knowledge of, and sharp instincts for, the intricacies of strategic communications, with an ability to manage responsibilities on multiple fronts.

Crystal began her career at Corelink as an investor relations specialist, where she coordinated investor activities for the Company, generating reports and working closely with senior management. In 2000, she joined Autobytel Inc., shortly after its highly anticipated IPO. As Manager of Investor Relations, Crystal worked closely with the CEO, CFO, and General Counsel, to manage the flow of financial and other information between the Company and financial community, as well as playing a key role in the generation of reports, investor profiles, and IR presentations and marketing materials. In the rollercoaster climate following the dotcom boom and bust, Crystal was a key player in helping maintain communications continuity “with” or “to” Autobytel investors. In 2003, she added public relations and marketing communications to her scope. As Autobytel's Manager of Corporate Communications, she was responsible for managing and coordinating all corporate communications, public relations and marketing communications activities for the Company, from trade show marketing to dealer communications and marketing to media relations.

Since 2011, Crystal has served as Senior Accounts Director at mWEBB Communications. In this role, Crystal heads up the coordination of key client accounts, including Califia Farms, DrivingSales, eLEND Solutions, PERQ and The Garagiste Festivals. She also runs mWEBB Communications social media campaigns, working with client teams to generate content, infographics, tweets and pitches across all relevant platforms including Facebook, Google+, etc. Crystal spearheaded, a major initiative for the AutoPartsWarehouse.com Heroes Automobile Gallery, which helped surprise our military veterans by reconditioning or providing much needed parts for their vehicle without any charge. The initiative also provides members of the military with a discount on auto parts and an opportunity to share pictures of their vehicle, and what it means to them, as well as a little about their military history.

The proud mother of two girls, a seven year old and a 14 year old, and in what is left of her free time, Crystal serves as layout editor / art director for The Fashion Business Mentor Magazine. 



Elizabeth Johnson - Media Director

Elizabeth Johnson began her career in entertainment/lifestyle public relations and marketing. She has a unique blend of expertise in both consumer and corporate PR and has overseen the launches and public relations campaigns of food/lifestyle companies, entertainment/lifestyle magazines, television programming, film festivals, and large-scale events.

Over the last two years, as Media Director at mWEBB Communications, she has worked on a variety of accounts including: PS I Love You Foundation, Coast2Coast Challenge, Restore Hetch Hetchy, The Garagiste Festival, AutoMD.com, AutoPartsWarehouse Heroes Automobile Gallery, among others.

In 2009, Elizabeth helped launch BlackboardEats.com, a foodie-driven restaurant review site and e-blast. Building the company from the ground up, as the Director of Partnership Relations, she oversaw sales and marketing in Los Angeles, New York, Chicago, San Francisco, as well as BlackboardEats/Market, a national culinary review site. In this role, she also created sales and PR materials, oversaw quality control, and reported to senior level management to ensure consistent and vibrant content. She dove into the food and restaurant culture with gusto forming solid relationships with the community and press, attending related trade shows and events in the foodie space. She also recently edited two national lifestyle magazine prototypes with a food and lifestyle slant and consulted on the San Diego Film Festival.

In 2006, she launched two lifestyle magazine, Hollywood Covered and h Magazine, both full-color, glossy lifestyle magazines. As editor-in-chief for both publications, she led a team of writers, designers, and photographers, as well as assigned stories, booked covers and content, and also coordinated fashion shoots, online content, and ad sales.

As manager of consumer PR at E! Networks (2002-2006), Elizabeth launched dozens of reality series on both E! Entertainment Television and The Style Network. She worked closely with E! Online and E! News to position its hosts and columnists as experts within the entertainment industry. Additionally she handled the public relations strategy and execution on a variety of related industry events, television conferences, award shows, and premieres.

Prior to working at E!, Elizabeth worked at mPRm Public Relations (1999-2002), specializing in film, television, and emerging media and technology. At mPRm, she worked on the launches and public relations campaigns of new convergence companies including Napster, IFILM, and Hypnotic, as well as within the animation space helping to position such companies as Film Roman and Mondo Media in the online community. Also while at mPRm, she worked on a number of high profile film festivals such as Sundance and IFP’s The Spirit Awards.

An avid writer, Elizabeth has written for many different publications and websites including h Magazine, Hollywood Covered, Los Angeles Magazine, Shecky’s Bar, Club and Lounge Guide, BlackboardEats.com, Celebrity Sightings.com, and Fineline.com.






PR Partner:

Caroline Schweich - Media Tours, Events, Production

Caroline Schweich’s attention to detail, ability to keep multiples balls in the air, and toughness negotiating on her clients’ behalf, combined with a deep background in public relations, marketing and production, have made her a successful producer and coordinator of multiple events, trade shows and conferences in a variety of industries, including automotive, entertainment, technology, social media, fashion, wellness, education, lifestyle and local government. Among the large-scale public festivals, she has produced are The Los Angeles Sister Cities Festival (a non-profit international organization), the annual American Jewish University Festival of Books and Concert Series, and the Green Drive Expo. Caroline has also produced and coordinated VIP sporting, travel, golf, and spa events for multiple clients. She was instrumental in growing the DrivingSales Executive Summit into one of the industry’s leading conferences. Additional conferences include The Canadian Dealer Forum, the Presidents Club, the annual Grill conferences for TheWrap News, as well as Ward’s Dealer Business Spring Training Program and the Los Angeles Sister Cities Trade Conference. Caroline’s production background also includes serving as a television producer with French production company Atlantique Productions, and a Public Relations producer at PR firm RBI Communications. Caroline is fluent in English, French and Spanish, has dual citizenship (US/EU) and has traveled extensively throughout the world. She is a graduate of Northwestern University.