Client Case Study: Technology
Breakthrough technology and start-ups are where we got started in PR - and communicating what makes new technologies unique, viable and necessary is our specialty.
“mWEBB hit the ground running for ReviverAuto – ramping up to hit key dates in a matter of weeks and working the fast pace demanded by a start up. The team always gives 110% and the coverage we’ve received has made a huge impact.”
- Allan Cooper, Chief Strategy Officer, ReviverAuto
ReviverAuto, creator of the rPlate™, the world’s first digital license plate, has completely re-invent the 125-year-old stamped metal license plate into a connected car platform that digitizes the costly, often frustrating and time-consuming DMV renewal process.
The Company came to mWEBB in late 2016 to insure that their initial roll out and introduction of the rPlate was correctly communicated. One of our key jobs was to generate key messages that would resonate both with the media and with potential customers and to work closely with stakeholders to keep them “on message” during a flurry of kick off events across the U.S.
The result has been a stream of media hits in key B2B targets, like Automotive News, WardsAuto, the San Francisco Chronicle and more.
