And the Award Goes to...

We have researched business and industry awards for our clients, positioned them to win with dynamic entry applications, and our clients have reaped the rewards:

Ernst & Young Entrepreneur of the Year, Best Places to Work in Orange County; Smithsonian ComputerWorld Award, CTO of the Year, Web Award, Webby Award Honoree, Finalist Best Website, Stevie Award, Inc. 5000, Inc 500, Deloitte and Touche Tech Evolution Award, CEO of the Year, Innovative Product of the Year, AlwaysOn Global 250, Best Communications Team, Fastest Growing Company…and many more…

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Results


CASE STUDIES

mWEBB Communications promises strong client ROI and results-oriented service

mWEBB Communications promises strong client ROI and results-oriented service from a team of top-notch public relations and communications strategists across a broad spectrum of communications’ disciplines.  

mWEBB Communications promises strong client ROI

Here are just three recent mWEBB success stories:


CASE STUDY #1
Consumer-Facing Auto Repair Website Launch

Challenge:
mWEBB Communications was tasked with generating awareness of an auto repair website launch. While the Client was positioned as the most complete and unbiased online auto repair resource, two other repair sites had launched with considerable fanfare a year earlier, making the task of finding brand traction in an increasingly cramped media world a significant challenge, especially as the Client was not investing in any other brand marketing to support the launch.

Strategy:
mWEBB knew it had to not only tout all the benefits of the website, but to also underscore a relevant need for it, all while painting a powerful picture of the problem that the Client solved.

Tactics:
  • Generated a report that reflected not only a deep consumer dissatisfaction with the repair process, but also a macro environment that opened up an even stronger raison d’etre for the Client’s website, i.e. consumers were holding onto their cars for longer than ever because of the challenging economy, meaning a need for more auto repairs.
  • mWEBB worked with the Client to generate a data driven/mystery shopper report: The Best and Worst Cities for Auto Repair, which also highlighted major cost-savings from using online auto repair resources, namely the Client.
  • mWEBB generated a drumbeat of consumer-focused 'How To,' 'Top Tips' and site feature functionality releases to 1) underscore consumer advantage, 2) provide ready-to-digest content for a hungry online media, and 3) emphasize client consumer advocacy and expertise in auto repair

Results:
By the end of its first twelve months, a carefully calibrated public relations campaign had turned the Client from a complete unknown into a site known as one of (if not the) major players in the online automotive repair space.

  • Coverage in almost every major media outlet, from the New York Times to the Wall Street Journal to USA Today to CBS Early Show, and repeat requests for expert commentary from numerous outlets such as the Los Angeles Times, and CBS Moneywatch.com.
  • The website won Best Automotive Website Award in the 8th Annual American Business Awards.
  • Over 3.5 million consumers had used the website by the end of the first year.


CASE STUDY #2
Interactive Marketing Agency, Owner of Casual Game Sites

Challenge:
Client did not want full-on PR, yet wanted recognition for company products/team as well as heightened awareness within industry. 

Strategy:
  • Position the company as entrepreneurial and innovation success story in the thick of the recession.
  • Focus on CEO story: his prescience in entering casual gaming and the challenges he overcame.
  • Launch new site via industry outlets.
  • Position the company as thought leader in the rapidly growing casual gaming vertical, i.e. demonstrate that online casual gaming represents future of video games.
Tactics:
  • Generate dynamic awards applications for top industry awards.
  • Launch new site at industry event and update growth progress
  • Deploy and PR survey to prove that  consumers are cutting back on console gaming in favor of free online casual gaming
  • Secure speaking engagements at key industry events
Results:
mWEBB Communications was hired March 2009.
  • By September 2009, the client had received the following awards:
    • Ernst & Young Entrepreneur of the Year (technology)
    • Inc. 500 list (#171)
    • Innovative Internet Product of the Year (Tech America)
    • Fastest Growing Company of the Year (Stevie Awards)
    • Deloitte and Touche Tech Evolution Award
    • AlwaysOn Global 250 (Technology innovator)
    • Entertainment/Gaming Company of the Year/ Finalist (one of three with Blizzard and Rotohog)
  • By September 2009, the client had speaking slots at the following key industry conferences:
    • LA Games – April
    • Casual Connect Seattle – keynote
  • By September 2009, the client had received key coverage on the survey,  site launch  and awards in numerous outlets (see partial list below), and clients new casual game site was receiving millions of visitors and gameplays.
    • Casual Connect Magazine, Fast Company, GigaOm, VentureNet, IDG Knowledge Hub, Digital Media, Friendfeed, DayLife, Tech Chuck, Tech News, Play TM, RedOrbit News, Squidoo.com, MMOHub, Switched.com, Advanced Television Magazine, SF Examiner, NU.nl, So Cal Tech, Orange County Register, OC Metro, IT News, GameDev.Net, Game Developer, RedLine China, Digital Game Developer, Orange County Business Journal, OC Register, Wireless News, OC Register, IAB Smartbrief, Tech News AM, Stoth.com, GameAddicts, Gamers Daily News, Enterpreneur.com, Reuters, Forbes.com, NBC 24 Toledo, Barron's Tech Trader Daily, MobileTechNews, FreshNews.com, Media News Int’l, KTNV.com, BusinessWeek.com, Biz Journals sites, Examiner.com, SmartBrief, TJDVD.com, Gamer.nl



CASE STUDY #3
Consumer-Facing Automotive Website

Challenge:
In challenging automotive climate, mWEBB Communications charged with finding cost-efficient ways  to generate media coverage that simultaneously targets consumers, dealers, OEMs & Investors. Reposition website as leading automotive expert.

Strategy:
Leverage existing website data/metrics and tie in with auto industry trends of current media interest— specifically, Cash4Clunkers

Tactics:
  • Worked with web content group to get ahead of the story by analyzing vehicles seeing most pre-clunkers consumer activity and to report on activity in the first days of the program.
  • Generated press release pre-Cash for Clunkers
XXX Guides Consumers to Top 20 Fuel-Efficient Brands to Replace ‘Clunkers’
  • Generated press release in early days showing top 10 most researched C4C vehicles

XXX's 'Cash-for-Clunkers' Tool Reveals 10 Vehicles Likely Headed for  Automotive Graveyard

Results:
Client beat its competitors to the punch on the 10 Most Likely Headed for Graveyard with resulting coverage in the following key outlets, among others:

  • USA Today, CNN.com, NBC Nightly News, Gannet, Detroit News and Free Press, BusinessWeek, Chicago Sun Times, OC Metro, Columbus Dispatch  Saturn Fans, Good Green Cars, AutoRemarketing, SmartPlanet, AutoBlog, San Francisco Chronicle, Examiner.com, Fox News
  • Coverage positions client site for future coverage on industry issues.
  • Coverage leveraged in communication to dealers, investors, employees, etc. etc.